About Natalie

Rooted in Curiosity. Created with Purpose.

Natalie’s Naturals began long before it became a business. It started as a personal experiment born from years of struggling with hypersensitive, reactive skin and recurring skin concerns that never seemed to fully resolve through the traditional approaches I had tried.

My natural curiosity led me to start looking more closely at the products I was using every day. I began researching ingredient labels, learning about common irritants, and trying to understand what might be triggering the persistent dermatitis and sensitivity I was experiencing. The deeper I looked, the more fascinated I became by formulation, herbalism, plant medicine, and the relationship between what we put on our bodies and how our bodies respond.

That research quickly turned into experimentation.

I started creating my own simple, fragrance-free everyday products — balms, body butters, oils, and herbal salves — using ingredients I could carefully select and understand.

By that time, I had also developed substantial knowledge of herbalism and the traditional medicinal uses of plants while building more than a decade of experience in healthcare as an occupational therapy practitioner. Merging those two worlds felt inevitable.

Occupational therapy taught me to look at the whole person rather than focusing on one isolated symptom. Herbalism encouraged that same curiosity from another perspective — looking at the body as an interconnected system and asking what may be contributing to discomfort instead of simply covering it up.

What began as a hobby slowly became something much more meaningful.

For years, I gave my creations to friends, family members, coworkers, and just about anyone willing to try them. Again and again, I heard the same thing:

“You need to sell this.”

People weren't simply enjoying the products — they were incorporating them into routines for concerns they had struggled with for years. Hearing their experiences made me realize that what I had been creating for myself could potentially serve a much larger community.

In 2020, after welcoming my fourth child, I stepped away from my healthcare career to become a stay-at-home mother. That season of life gave me the opportunity to finally transform years of research, experimenting, formulating, and dreaming into Natalie’s Naturals Apothecary.

Building this business has become one of the greatest joys of my life.

The most meaningful part isn't simply seeing my products sitting on a shelf or being shipped to customers. It is hearing from people who have made them part of their routines while navigating concerns such as reactive skin, dryness, discomfort, lymphatic wellness, soreness, inflammation, and everyday stress.

Those stories continue to shape everything I create.

More Than Skincare

From the beginning, I never wanted Natalie’s Naturals to be simply another collection of topical products.

My philosophy has always been rooted in looking deeper.

True wellness is rarely about one product, one symptom, or one part of the body. The way we nourish ourselves, care for our skin, manage stress, move our bodies, rest, and reconnect with ourselves all matter.

That is why Natalie’s Naturals continues to evolve into a mind, body, and spirit approach to self-care.

Through herbal teas, botanical oils, salves, body care, and intentional wellness rituals, my goal is to help make traditional plant-based self-care feel practical, approachable, and easy to incorporate into everyday life.

I believe self-care should be more than something we reach for when something feels wrong. It can become a ritual — a moment to slow down, nourish the body, reconnect with ourselves, and support our overall well-being.

Every Natalie’s Naturals product is created with that philosophy in mind.

Thoughtfully formulated.
Rooted in herbal tradition.
Inspired by lived experience.
Made with purpose.

Because caring for ourselves deeply means looking beyond the surface.

Mind. Body. Spirit. Rooted in nature.